Behind the Business
Paul Hudson, principal of Paul Hudson Mortgage Wealth, is an award-winning Mortgage Broker with over 20 years of professional experience.
Challenge
The website lacked a professional image, resulting in difficulties attracting the desired clientele and undermining efforts to establish the business as a premier brand.
Solution
New Brand Identity: Crafted to project a more polished appearance, including a modern logo and visuals designed to enhance brand perception.
Brand Guidelines: Established for consistency across communication channels.
New Website: Redesigned to incorporate brand elements and resonate with the target audience.
The new website also features a user-friendly mortgage calculator.
Result
Increased Clientele: The revamped website effectively attracted affluent clientele, catering to the desired target market.
Elevated Brand Positioning: The cohesive brand identity, website redesign, and integration of mortgage functionality have positioned the company as a distinguished brand and innovator in its industry.
