Behind the Business
EMA is a Chartered Professional Accounting firm serving private companies across Vancouver Lower Mainland and Sea to Sky corridor.
Challenge
The accounting firm faced the task of adapting to a shift in its target market, transitioning from individual tax returns to private companies as clientele.
Their image and positioning needed to evolve to align with the expectations of corporate clients.
Solution
New Brand Identity & Guidelines: Crafted to project professionalism and expertise in accounting services, including new colors, typography, and visual assets to ensure consistency across all communication channels.
Website Redesign: Redesigned to incorporate the new brand elements and resonate with the target audience.
Result
This transformation effectively attracted a higher-end clientele and solidified the firm’s reputation as a trusted partner for accounting services.
