Web design that makes waves

We partner with purpose driven business owners to build beautiful websites that leave a lasting impression.

Welcome to Wave Web Studio, your trusted web design partner, nestled on the beautiful coast of Vancouver Island.

Our story

Wave Web Studio was founded with a clear purpose:

To provide business owners with the tools they need to succeed and create a positive impact in the world.

Along the way, we have had the privilege of collaborating with incredible entrepreneurs, each with their own unique visions and stories.
joel macleod, sitting at desk, laughing in studio
joel macleod, reading design book in studio

We have witnessed firsthand the transformative power of a well-crafted website in helping businesses connect with their target audience, achieve their goals, and make a meaningful impact.

The journey doesn’t end with the launch of a website. We become a long-term partner for our clients, as their business grows and evolves.

What is it like working with us?

Make it easy

We handle all the technical aspects of web design, giving you more time to focus on what matters most - running your business.

Strong communication

You can always expect prompt and reliable responses, regular updates, and open, honest communication.

Streamlined processes

Our well defined process ensures every project is approached in the same manner providing consistent and predictable results.

Listen, ask, understand

We actively listen and ask key questions to gain a thorough understanding of your business goals and long term vision.

web designer joel macleod in front of desk

About Joel

Founder, web & graphic designer, brand strategist

When I’m not working, you can find me chasing waves on the beautiful west coast of Vancouver Island or in the jam space playing music with my buddies.


Before I was trained as a designer, I was creating logos and graphics for bands and breweries.


I fell in love with the power of design and how it can evoke emotions, spread ideas and change the world.


I started Wave Web studio to do more of that. To work with purpose driven business owners to bring their vision to life and make a positive impact.

Since I started the studio in 2018, I have had the opportunity to work across diverse industries from financial services to trades to health and wellness and more.


My work has been featured in design publications in North America, Asia and Europe. It’s been an incredible journey so far, and I’m thrilled at the prospect of embarking on this new adventure with you!

smiling woman with brown hair giving testimonial

I love working with Wave Web Studio.

Joel is responsive and communicates honestly and openly. He is proactive in his advice and creative direction. The result was a cohesive visual brand that communicates my client’s core values, and a website that clearly communicates their diverse offerings. Looking forward to working with Joel again.

Laura Tetzlaff
Owner, Sandbox Marketing

See what our clients say about us

Based on 45 reviews
Polina Kouzmina
Polina Kouzmina
I had a wonderful experience working with Joel. He is a great listener focused on understanding exactly what the client wants and combines both technical aspects and fantastic artistry in concept generation. I would not even worry too much about having anyone create you a brand kit first (although im sure it helps!) - Joel just gets it. Prompt communicator, very responsive, action oriented and outcome focused. He is quick to build trust with his client.
Janice Wong
Janice Wong
Joel is extremely insightful and has given me great website advice and help with improvements to user experience, website strategies and storytelling. I highly recommend him for any website or business. Thank you for the help!
Seed of life Farm
Seed of life Farm
Expert service and advice that is useful for any type of website or business. Highly recommended!
Kaitlin Shears
Kaitlin Shears
Joel is super helpful & knowledgeable. Highly recommend his expertise for any business!
Dede Monette
Dede Monette
Tofino Yoga recently hired Web Wave Studio and owner Joel for the design of our new website. The process was amazing from beginning to end. Joel is professional, trustworthy and delivered promptly. A bonus for me, is that Wave Web Studio is located in the Ucluelet /Tofino area, which made the process even more appealing. Highly recommended.
Cory Robinson
Cory Robinson
Joel at Dreamstate is a dream to work work with! It seems surprisingly challenging these days to find people that are passionate about what they do and truly care about the quality of product they're putting out. I can say without doubt Joel is the real deal, it feels like his top priority is listening to his client and coming up with ideas that the client can feel a good and be excited about. I'm not always one for writing reviews but this guy deserves it! I'd happily recommend Dreamstate to my friends/family and will definitely use Dreamstate for any projects they can help me with in the future. Thanks for being a diamond in the rough Dreamstate, I appreciate you 😀
Sara King
Sara King
Wow, what a great experience working with Joel to create a new business card and a new logo for my business. Joel's attention to detail is exceptional. He understood exactly what I was looking for and totally "got me". I highly recommend Dream State Design
Julia Bursey
Julia Bursey
Joel asked all the right detailed oriented questions, and was attentive in every meeting. The final delivery of my branding package and logo was far beyond my expectations, and I feel that Joel really went the extra mile. The timelessness of the completed project is something my business will be able to use for years to come. I can't recommend Dream State Design enough!
Paul Hudson
Paul Hudson
Joel nailed it with my website and logo. Highly recommend!
Louise Robinson
Louise Robinson
Starting a business can be overwhelming, and confusing. Joel at Dream State Design helped me in gaining clarity, and communicated my ideas brilliantly. I am so happy with how my logo turned out, and have enjoyed seeing my vision displayed digitally and in print.

Ready to bring your vision to life? Let's make some waves!